Our Franchise Package

What's Included with Your Carson Dunlop Franchise

The Advantage You Need to Dominate Your Local Market

When you become a Carson Dunlop franchise owner, we give you the support you need to run a successful home inspection business, every step of the way. Discover everything you get in the Carson Dunlop franchise package.

Franchise Fee: $34,900*

*Qualifying first responders and military veterans receive a 20% discount on their franchise fee!

What's Included with a Carson Dunlop Franchise

Carson Dunlop Franchise Training Program
  • Comprehensive 2-week training course in Omaha, Nebraska, USA. Hotel and lunches provided.
  • Access to the full 400-hr Carson Dunlop online education program, valued at over $4,000.
  • Technical reference books and class materials, yours to keep.
  • Technical and inspection training for all major home components, including plumbing, electrical, HVAC, and more.
  • Diversification training on more than 20 different types of inspection services.
  • Training on commercial property inspections.
  • Proven step-by-step marketing plan, including proprietary training on referral marketing, digital marketing, networking, social media marketing, and more—all specifically built for the inspection industry.
Tools & Technology
  • Inspection tools: moisture meter, gas detector, voltage and GFCI tester, mini infrared thermometer, inspection mirror, digital thermometer, pressure gauge, respirator, hard hat, safety glasses, binoculars, headlamp, flashlight.
  • Tool bag and portfolio.
  • Tablet PC with warranty and portable printer.
  • Digital camera.
  • Access to Carson Dunlop’s proprietary report-writing software.
  • Custom website, personalized for your business and location.
  • Ongoing website hosting and maintenance.
  • Carson Dunlop email account and personalized email signature line.
Marketing Materials
  • Our Start-Up Marketing Package: 1,000 brochures; 1,000 business cards; envelopes; letterhead; 200 printed coupons; Home Maintenance Guides; folders; and more! Included with your franchise fee. 
  • Coverage for our proprietary 6-month inspection warranty, free to offer for you and your clients.
  • Access to Carson Dunlop’s proprietary email marketing platform with pre-designed, ready-to-send templates and campaigns.
  • Access to Carson Dunlop’s library of pre-designed marketing collateral, including print-ready flyers, brochures, social media graphics, marketing presentations, and more.
Start-Up Support
  • Guidance in obtaining necessary licensure and/or inspection certifications.
  • One-on-one field training with a local inspection mentor.
  • Regular one-on-one meetings with your business and marketing coach, once per week for your first three months in business.
  • One-on-one digital marketing training for social media, Google, and Yelp account set-up.
  • One-on-one email marketing training.
Ongoing Inspection, Business, & Marketing Support
  • Technical advisory team available 7 days a week for support while you’re in the field.
  • Ongoing referrals from our nationwide marketing efforts.
  • Access to Carson Dunlop’s full-time graphic designers, copywriters, and SEO (search engine optimization) specialists.
  • Access to Carson Dunlop’s full-time marketing and business coach.
  • Monthly content calendar for social media and email marketing.
  • Monthly email newsletter campaigns for home and commercial real estate agents.
  • Regular online webinars and in-person seminars.

Royalty & Support Fees

Royalty

8%

Of Your Monthly Gross Sales

With your royalty, you get access to our full-time support staff, rights to the Carson Dunlop brand, a fully customized website, ongoing referrals from our national campaigns, and much more.

Advertising Fee

2%

Of Your Monthly Gross Sales

Your Ad Fee supports our large-scale advertising, marketing, and public relations campaigns so we can continue to build brand awareness at a national and local level for years to come.

Software Fee

$800

Annually

As a Carson Dunlop franchisee, you’ll pay just $800 per year for access to our proprietary report-writing software, unlimited tech support 7 days a week, and pre-built inspection templates.

Initial Investment

As a top low-cost franchise opportunity, Carson Dunlop makes it easy to start your business with low overhead. Here’s a breakdown of the initial expenses you can expect when you start your franchise.

Expenditure
Estimated Cost
Expenditure & Estimated Cost

Initial Franchise Fee

$34,900

Travel Expenses for Training Attendance

$600 – $875

Inspection Association Membership Fee

$1,000 – $1,200

Vehicle Signage

$300 – $1,200

Local Advertising & Promotions

$600 – $1,200

Insurance Premium

$300 – $600

License & Certification Fees

$200 – $4,900

Apparel

$200 – $300

Additional Tools & Equipment

$500 – $2,000

Additional Business Start-Up Fees (Legal, Accounting, Etc.)

$2,000 – $2,225

Total Estimated Initial Investment
$40,600 - $49,400 CAN
Total Estimated Initial Investment
$40,600 - $49,400 CAN

Get Your Free Franchise Info Packet

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